Empowering Marketing, Strengthening the Team’s Professional Foundation

To further strengthen the marketing team’s professional foundation, enhance the on-the-ground problem-solving capabilities of all employees, and continuously bolster the company’s core market competitiveness, Luoyang Jinlu’s 2026 Marketing Training Program officially commenced on May 8–9 and concluded successfully. All key members of the company’s marketing hierarchy gathered to participate in the program, where systematic theoretical instruction and immersive discussions and workshops enabled a comprehensive enhancement of both professional expertise and overall competencies, delivering multi‑dimensional empowerment.

Core courses are closely aligned with real-world practice, helping to enhance professional competence.

This training program is closely aligned with the company’s business development needs and the realities of marketing operations, featuring five core modules that cover topics such as an overview of key‑account marketing and essential best practices throughout the accounts‑receivable collection and sales‑negotiation processes. Employing a blended approach of case analysis and group discussions, the program zeroes in on practical pain points and addresses challenging issues, thereby comprehensively enhancing participants’ professional expertise and operational proficiency.

Recognize excellence and boost team morale.

The company presented on-site awards to the outstanding teams that excelled in this training session.

The General Manager’s Summary and Guidance: Three Key Requirements to Inspire Forward Momentum

At the closing meeting, General Manager Yang delivered a concluding address. He fully commended the practicality and relevance of this training session and outlined three key expectations for all marketing personnel:

First, apply what you have learned and swiftly translate your knowledge into practical, real-world capabilities.

Second, we will deepen our engagement with customers and adopt a long-term, service-oriented mindset.

Third, we must be bold in tackling tough challenges and shoulder the responsibility for driving performance breakthroughs.

General Manager Yang emphasized that all marketing personnel must, with solid professional expertise and a pragmatic work ethic, spare no effort in executing all aspects of key‑account sales, thereby elevating the company’s key‑account business to a new level and jointly ushering in a new phase of high‑quality development.

Apply what you’ve learned to continuously enhance market competitiveness.

The organization of this specialized marketing training program has strengthened professional skills and fostered team cohesion. All participants pledged to apply what they have learned throughout the entire process of market development and customer service, striving to fully accomplish all business objectives and further enhance the company’s competitive edge.